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The Latest News and Updates

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AMAZILLA DEVOURS WHOLE FOODS

The tech beast that ate the book business is chowing down on Whole Foods, a...
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HOW AMAZILLA SHAKES LOTS OF TREES INCLUDING KING KONG’S

Amazilla’s announcement of the acquisition of Whole Foods has shaken a lot of retailtrees. Not...
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THE AMAZILLA EFFECT

There are very few cases of a brand that by its disruptive nature pushes brands...
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WHAT OR WHO WILL AMAZILLA EAT NEXT?

Three headlines just this week. Amazilla Studios the movie and television production unit of-you guessed...
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The COVID Blues

I went down to Saint James InfirmaryTo see my old lady thereThey said that she’s...
Gravelle Branding / Marketing

Bud Light Pulls a Bill Buckner

What is wrong with the marketing minds at Budweiser? First they run Easy to Sunday...
Gravelle Branding / Marketing

NEXT NORMAL LOTTO

Most marketers are having nightmares about what consumer behavior will emerge as the pandemic slowly...
Gravelle Branding / Marketing

Howard Schultz – Part Trois

Much water has gone under the dam since 1987 when Howard Schultz took the fateful...
Gravelle Branding / Marketing

Elon Musk – Category Disruptor

There are a handful of people who disrupt a business category so thoroughly it actually...
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Bud Light shoots itself in the other foot

As I'm sure you know, Bud Light developed a partnership with Dylan Mulvaney, a transgender...