Category Archives: Uncategorized
Howard Schultz – Part Trois
Such is the power of branding. Schultz left, came back, and has now come back to reenergize a brand that has floundered with digital-based customers that go through the drive thru-70% of all orders- and don’t come in.
NEXT NORMAL LOTTO
NEXT NORMAL LOTTO Most marketers are having nightmares about what consumer behavior will emerge as the pandemic slowly gets solved. I think it will be solved -this is America after all-although the journey will probably be bumpy. Here is-drum roll please-a list of pureD guesses about the shake out. Office… Read more »
The COVID Blues
The COVID Blues I went down to Saint James Infirmary To see my old lady there They said that she’s got the Covid Do you have BlueCross or Medicare? OVERVIEW To say the past 4 months has been revolutionary is an understatement. First, in 24 short hours, the global pandemic… Read more »
WHAT OR WHO WILL AMAZILLA EAT NEXT?
‘Zilla will offer three hour grocery delivery to it’s Prime customers. Surprised? Me neither.
CULTURE AS COMPETITIVE WEAPON
Need a demonstration of how the culture of the brand can reflect performance? Check out the airline category.
BRAND INTEGRITY: PART DEUX
A brand with control of these elements-plus great creative and design-and has the courage to stick with it, will prevail.