Now comes Elon Musk who has intentionally disrupted the travel category through major investments in automotive (Tesla) and space travel (SpaceX), even batteries (Tesla lithium).
Such is the power of branding. Schultz left, came back, and has now come back to reenergize a brand that has floundered with digital-based customers that go through the drive thru-70% of all orders- and don’t come in.
NEXT NORMAL LOTTO Most marketers are having nightmares about what consumer behavior will emerge as the pandemic slowly gets solved. I think it will be solved -this is America after all-although the journey will probably be bumpy. Here is-drum roll please-a list of pureD guesses about the shake out. Office… Read more »
The COVID Blues I went down to Saint James Infirmary To see my old lady there They said that she’s got the Covid Do you have BlueCross or Medicare? OVERVIEW To say the past 4 months has been revolutionary is an understatement. First, in 24 short hours, the global pandemic… Read more »
‘Zilla will offer three hour grocery delivery to it’s Prime customers. Surprised? Me neither.
Can anybody stand in Amazilla’s way?
Amazilla’s announcement of the acquisition of Whole Foods has shaken a lot of retail trees.
AMAZILLA GOES TO THE GROCERY STORE
Need a demonstration of how the culture of the brand can reflect performance? Check out the airline category.
A brand with control of these elements-plus great creative and design-and has the courage to stick with it, will prevail.