Tag Archives: Branding


May 25, 2011  |  
A brown paper background with the words brand integrity.

Does your brand have integrity or do you call it the graphics system or the identity standards? Or save us, the guidelines. Captain Barbossa would have said, “They’re not rules really, they’re more like guidelines”!


April 29, 2011  |  
A drawing of a man with his hands over his mouth.

Many of the branding projects I have worked on begin with a problem.

“We don’t seem to be able to raise as much money as our peers”.

“We have declining customer counts”.

“We can’t agree on what to say about ourselves so we can’t agree on a corporate brochure or web site”.