Category Archives: Uncategorized

BRAND INTEGRITY

May 25, 2011  |  

Does your brand have integrity or do you call it the graphics system or the identity standards? Or save us, the guidelines. Captain Barbossa would have said, “They’re not rules really, they’re more like guidelines”!

A COMMON PROBLEM

April 29, 2011  |  

Many of the branding projects I have worked on begin with a problem.

“We don’t seem to be able to raise as much money as our peers”.

“We have declining customer counts”.

“We can’t agree on what to say about ourselves so we can’t agree on a corporate brochure or web site”.