Category Archives: Uncategorized

BRAND WARS: BOOKMAGEDDON

August 17, 2013  |  

Call it the Amazon effect coupled with the Kindle then the Ipad effect coupled with the expansion of access to digitized content coupled with the growth of e-books. All these forces taken together have reshaped consumer reading habits. It has been the bookselling equivalent of the Perfect Storm.

BRAND GAP

October 23, 2012  |  

A big brand gap could be a disastrous problem. It may not sink you, but ,if left unattended, it will be a hole below the water line.