Category Archives: Uncategorized

BRAND WARS: BOOKMAGEDDON

August 17, 2013  |  

Call it the Amazon effect coupled with the Kindle then the Ipad effect coupled with the expansion of access to digitized content coupled with the growth of e-books. All these forces taken together have reshaped consumer reading habits. It has been the bookselling equivalent of the Perfect Storm.

BRAND GAP

October 23, 2012  |  

A big brand gap could be a disastrous problem. It may not sink you, but ,if left unattended, it will be a hole below the water line.

BRAND INTEGRITY

May 25, 2011  |  

Does your brand have integrity or do you call it the graphics system or the identity standards? Or save us, the guidelines. Captain Barbossa would have said, “They’re not rules really, they’re more like guidelines”!