The COVID Blues I went down to Saint James Infirmary To see my old lady there They said that she’s got the Covid Do you have BlueCross or Medicare? OVERVIEW To say the past 4 months has been revolutionary is an understatement. First, in 24 short hours, the global pandemic… Read more »
‘Zilla will offer three hour grocery delivery to it’s Prime customers. Surprised? Me neither.
Can anybody stand in Amazilla’s way?
Amazilla’s announcement of the acquisition of Whole Foods has shaken a lot of retail trees.
AMAZILLA GOES TO THE GROCERY STORE
Need a demonstration of how the culture of the brand can reflect performance? Check out the airline category.
A brand with control of these elements-plus great creative and design-and has the courage to stick with it, will prevail.
Sometimes a brilliant brand strategy calls for repositioning without changing.
When was the last time we saw a brand like The Donald? When was the first time?
Existing in somebody else’s mind sounds like a New-Age psychobabble motivational poster headline until you realize that is where your brand exists.