Amazilla’s announcement of the acquisition of Whole Foods has shaken a lot of retail
AMAZILLA GOES TO THE GROCERY STORE
Need a demonstration of how the culture of the brand can reflect performance? Check out the airline category.
A brand with control of these elements-plus great creative and design-and has the courage to stick with it, will prevail.
Sometimes a brilliant brand strategy calls for repositioning without changing.
When was the last time we saw a brand like The Donald? When was the first time?
Existing in somebody else’s mind sounds like a New-Age psychobabble motivational poster headline until you realize that is where your brand exists.
Some brands reflect the life we live or would like to. Michael Chiarello of NapaStyle and Ralph Lauren of the Polo empire have built higher level brands on this premise. Want to build one? You should start with the end in mind.
Serving a client’s share of life is an ennobling idea
Brand trust is hard to earn and easy to loose.